Suma de los centros de rango de las 168 ciudades. Cubren el 56.3% del mercado nacional; el resto es rural y no metropolitano. Cifras en millones de pesos, al tipo fijo de Passport (20.05).
Tamaño es cuánto vale el mercado. Intensidad es otra cosa: 45 pts de tamaño + 30 de densidad + 25 de escala media de los cafés. Una plaza chica y densa puntea alto sin ser un mercado grande — por eso las dos columnas van separadas y se ordenan aparte.
| # | Ciudad | Tamaño MXN | Intensidad | Población | Estab. | Densidad | Empl./café | Tier |
|---|---|---|---|---|---|---|---|---|
| 1 | TijuanaBaja California | $1.8 mil M | 87 | 1.9M | 1,540 | 80.1 | 5.1 | ALTA |
| 2 | GuadalajaraJalisco | $1.7 mil M | 96 | 1.4M | 1,931 | 139.4 | 4.5 | ALTA |
| 3 | LeonGuanajuato | $1.6 mil M | 85 | 1.7M | 1,504 | 87.4 | 4.5 | ALTA |
| 4 | PueblaPuebla | $1.6 mil M | 84 | 1.7M | 1,616 | 95.5 | 4 | ALTA |
| 5 | EcatepecEstado de México | $1.3 mil M | 75 | 1.6M | 1,323 | 80.4 | 3.3 | MEDIA |
| 6 | ZapopanJalisco | $1.2 mil M | 79 | 1.5M | 953 | 64.5 | 4.9 | ALTA |
| 7 | QueretaroQuerétaro | $1.2 mil M | 88 | 1.0M | 1,153 | 109.8 | 4.8 | ALTA |
| 8 | MonterreyNuevo León | $1.1 mil M | 84 | 1.1M | 969 | 84.8 | 5.3 | ALTA |
| 9 | JuarezChihuahua | $1.1 mil M | 73 | 1.5M | 667 | 44.1 | 4.8 | MEDIA |
| 10 | Gustavo A MaderoCiudad de México | $1.0 mil M | 78 | 1.2M | 1,026 | 87.4 | 4 | MEDIA |
| 11 | MeridaYucatán | $1.0 mil M | 83 | 995K | 958 | 96.3 | 4.8 | ALTA |
| 12 | MexicaliBaja California | $929M | 78 | 1.0M | 729 | 69.4 | 5.1 | MEDIA |
| 13 | AguascalientesAguascalientes | $922M | 80 | 949K | 976 | 102.8 | 4.1 | ALTA |
| 14 | NezahualcoyotlEstado de México | $912M | 75 | 1.1M | 1,002 | 93 | 3.4 | MEDIA |
| 15 | HermosilloSonora | $885M | 78 | 936K | 654 | 69.9 | 5.8 | MEDIA |
| 16 | CuliacanSinaloa | $884M | 77 | 1.0M | 740 | 73.7 | 4.7 | MEDIA |
| 17 | TolucaEstado de México | $835M | 77 | 911K | 888 | 97.5 | 3.9 | MEDIA |
| 18 | CancunQuintana Roo | $818M | 75 | 912K | 554 | 60.8 | 6 | MEDIA |
| 19 | San Luis PotosiSan Luis Potosí | $816M | 76 | 912K | 736 | 80.7 | 4.5 | MEDIA |
| 20 | MoreliaMichoacán | $816M | 79 | 849K | 845 | 99.5 | 4.2 | ALTA |
| 21 | ChihuahuaChihuahua | $809M | 75 | 938K | 589 | 62.8 | 5.3 | MEDIA |
| 22 | Benito JuarezCiudad de México | $758M | 91 | 434K | 882 | 203.2 | 5.3 | ALTA |
| 23 | CoyoacanCiudad de México | $754M | 88 | 614K | 786 | 127.9 | 5 | ALTA |
| 24 | Miguel HidalgoCiudad de México | $750M | 91 | 414K | 723 | 174.4 | 6.5 | ALTA |
| 25 | NaucalpanEstado de México | $749M | 75 | 834K | 668 | 80.1 | 4.5 | MEDIA |
| 26 | Alvaro ObregonCiudad de México | $716M | 74 | 759K | 466 | 61.4 | 6.5 | MEDIA |
| 27 | La LagunaCoahuila | $649M | 72 | 721K | 428 | 59.4 | 6.2 | MEDIA |
| 28 | SaltilloCoahuila | $642M | 67 | 880K | 430 | 48.9 | 4.5 | BAJA |
| 29 | AcapulcoGuerrero | $633M | 69 | 780K | 597 | 76.6 | 3.8 | MEDIA |
| 30 | TlalpanCiudad de México | $627M | 74 | 700K | 529 | 75.6 | 4.8 | MEDIA |
| 31 | XalapaVeracruz | $587M | 84 | 489K | 581 | 118.9 | 5.2 | ALTA |
| 32 | DurangoDurango | $584M | 71 | 689K | 530 | 77 | 4.2 | MEDIA |
| 33 | TlalnepantlaEstado de México | $578M | 71 | 672K | 615 | 91.5 | 3.6 | MEDIA |
| 34 | VeracruzVeracruz | $577M | 75 | 607K | 516 | 85 | 4.8 | MEDIA |
| 35 | ChimalhuacanEstado de México | $562M | 67 | 705K | 591 | 83.8 | 3.3 | BAJA |
| 36 | MatamorosTamaulipas | $544M | 77 | 542K | 608 | 112.2 | 4 | MEDIA |
| 37 | Oaxaca De JuarezOaxaca | $544M | 83 | 271K | 859 | 317 | 4.1 | ALTA |
| 38 | Centro VillahermosaTabasco | $539M | 68 | 684K | 411 | 60.1 | 4.5 | MEDIA |
| 39 | TlajomulcoJalisco | $537M | 65 | 728K | 374 | 51.4 | 4.4 | BAJA |
| 40 | Tuxtla GutierrezChiapas | $528M | 71 | 604K | 538 | 89.1 | 3.9 | MEDIA |
| 41 | ApodacaNuevo León | $526M | 69 | 656K | 387 | 59 | 4.8 | MEDIA |
| 42 | IrapuatoGuanajuato | $509M | 69 | 593K | 501 | 84.5 | 3.9 | MEDIA |
| 43 | TlaquepaqueJalisco | $509M | 64 | 687K | 417 | 60.7 | 3.8 | BAJA |
| 44 | ReynosaTamaulipas | $500M | 65 | 705K | 298 | 42.3 | 4.8 | BAJA |
| 45 | EnsenadaBaja California | $480M | 78 | 444K | 466 | 105 | 4.9 | MEDIA |
| 46 | Cuautitlan IzcalliEstado de México | $475M | 69 | 555K | 501 | 90.2 | 3.6 | MEDIA |
| 47 | MazatlanSinaloa | $473M | 73 | 501K | 424 | 84.6 | 4.8 | MEDIA |
| 48 | GuadalupeNuevo León | $464M | 62 | 643K | 366 | 56.9 | 3.8 | BAJA |
| 49 | TepicNayarit | $444M | 76 | 426K | 500 | 117.4 | 4.1 | MEDIA |
| 50 | IxtapalucaEstado de México | $430M | 64 | 542K | 457 | 84.3 | 3.2 | BAJA |
| 51 | La PazBaja California Sur | $428M | 79 | 292K | 641 | 219.3 | 3.8 | ALTA |
| 52 | Los CabosBaja California Sur | $423M | 81 | 351K | 509 | 145 | 4.3 | ALTA |
| 53 | CuernavacaMorelos | $422M | 79 | 378K | 479 | 126.6 | 4.3 | ALTA |
| 54 | AtizapanEstado de México | $421M | 65 | 524K | 400 | 76.4 | 3.7 | BAJA |
| 55 | CelayaGuanajuato | $420M | 65 | 521K | 356 | 68.3 | 4.2 | BAJA |
| 56 | Los MochisSinaloa | $408M | 69 | 459K | 344 | 74.9 | 4.7 | MEDIA |
| 57 | Ciudad ObregonSonora | $402M | 70 | 436K | 393 | 90 | 4.2 | MEDIA |
| 58 | San NicolasNuevo León | $387M | 70 | 412K | 355 | 86.1 | 4.6 | MEDIA |
| 59 | PachucaHidalgo | $384M | 80 | 314K | 465 | 147.9 | 4.3 | ALTA |
| 60 | Puerto VallartaJalisco | $370M | 81 | 292K | 438 | 150.1 | 4.5 | ALTA |
| 61 | TonalaJalisco | $369M | 55 | 570K | 244 | 42.8 | 3.5 | EXPLORAR |
| 62 | IztacalcoCiudad de México | $345M | 65 | 405K | 358 | 88.5 | 3.7 | BAJA |
| 63 | UruapanMichoacán | $322M | 67 | 357K | 342 | 95.9 | 3.8 | BAJA |
| 64 | ChalcoEstado de México | $315M | 61 | 400K | 326 | 81.5 | 3.3 | BAJA |
| 65 | Nuevo LaredoTamaulipas | $314M | 59 | 425K | 260 | 61.2 | 3.7 | BAJA |
| 66 | Nicolas RomeroEstado de México | $313M | 58 | 431K | 295 | 68.5 | 3.2 | BAJA |
| 67 | XochimilcoCiudad de México | $311M | 56 | 442K | 267 | 60.4 | 3.3 | EXPLORAR |
| 68 | TapachulaChiapas | $293M | 62 | 354K | 267 | 75.5 | 4 | BAJA |
| 69 | TehuacanPuebla | $291M | 65 | 327K | 313 | 95.6 | 3.7 | BAJA |
| 70 | Playa Del CarmenQuintana Roo | $285M | 64 | 334K | 198 | 59.3 | 5.5 | BAJA |
| 71 | MetepecEstado de México | $282M | 77 | 242K | 337 | 139.1 | 4.2 | MEDIA |
| 72 | CoacalcoEstado de México | $275M | 67 | 293K | 308 | 105 | 3.8 | BAJA |
| 73 | Chilpancingo De Los BravoGuerrero | $274M | 68 | 283K | 312 | 110.1 | 3.8 | MEDIA |
| 74 | San Juan Del RioQuerétaro | $274M | 67 | 298K | 311 | 104.4 | 3.7 | BAJA |
| 75 | Ciudad VictoriaTamaulipas | $254M | 56 | 350K | 191 | 54.6 | 4 | EXPLORAR |
| 76 | HuixquilucanEstado de México | $245M | 62 | 285K | 162 | 56.8 | 5.8 | BAJA |
| 77 | San PedroNuevo León | $239M | 79 | 132K | 183 | 138.5 | 8.2 | ALTA |
| 78 | GarciaNuevo León | $237M | 48 | 397K | 131 | 33 | 3.3 | EXPLORAR |
| 79 | CampecheCampeche | $236M | 60 | 294K | 179 | 60.9 | 4.6 | BAJA |
| 80 | San Cristobal De Las CasasChiapas | $232M | 71 | 216K | 268 | 124.1 | 4.1 | MEDIA |
| 81 | SalamancaGuanajuato | $231M | 61 | 273K | 222 | 81.2 | 3.9 | BAJA |
| 82 | CoatzacoalcosVeracruz | $231M | 57 | 311K | 171 | 55 | 4.2 | BAJA |
| 83 | Bahia De BanderasNayarit | $230M | 74 | 188K | 294 | 156.7 | 4.1 | MEDIA |
| 84 | NogalesSonora | $230M | 62 | 265K | 161 | 60.8 | 5.6 | BAJA |
| 85 | TampicoTamaulipas | $228M | 57 | 298K | 184 | 61.8 | 4.1 | BAJA |
| 86 | Santa CatarinaNuevo León | $227M | 57 | 306K | 170 | 55.5 | 4.2 | BAJA |
| 87 | CordobaVeracruz | $221M | 68 | 205K | 185 | 90.4 | 5.7 | MEDIA |
| 88 | San Andres CholulaPuebla | $219M | 75 | 154K | 279 | 180.6 | 4.4 | MEDIA |
| 89 | CarmenCampeche | $217M | 61 | 249K | 222 | 89.2 | 3.8 | BAJA |
| 90 | ColimaColima | $206M | 74 | 157K | 259 | 164.9 | 4.3 | MEDIA |
| 91 | CorregidoraQuerétaro | $203M | 65 | 213K | 198 | 93.1 | 4.4 | BAJA |
| 92 | Othon P Blanco ChetumalQuintana Roo | $193M | 58 | 234K | 171 | 73.2 | 4.1 | BAJA |
| 93 | El MarquesQuerétaro | $189M | 58 | 232K | 152 | 65.6 | 4.5 | BAJA |
| 94 | ManzanilloColima | $185M | 64 | 191K | 203 | 106.3 | 4 | BAJA |
| 95 | Lazaro CardenasMichoacán | $182M | 62 | 196K | 180 | 91.8 | 4.2 | BAJA |
| 96 | MonclovaCoahuila | $176M | 54 | 238K | 130 | 54.6 | 4.2 | EXPLORAR |
| 97 | Poza RicaVeracruz | $172M | 61 | 189K | 164 | 86.6 | 4.3 | BAJA |
| 98 | ZamoraMichoacán | $168M | 56 | 205K | 163 | 79.6 | 3.7 | EXPLORAR |
| 99 | FresnilloZacatecas | $167M | 50 | 241K | 135 | 56.1 | 3.4 | EXPLORAR |
| 100 | CardenasTabasco | $163M | 50 | 243K | 102 | 41.9 | 4.1 | EXPLORAR |
| 101 | CuautlaMorelos | $163M | 58 | 187K | 166 | 88.7 | 3.8 | BAJA |
| 102 | CuauhtemocCiudad de México | $157M | 59 | 181K | 118 | 65.3 | 5.2 | BAJA |
| 103 | Mineral De La ReformaHidalgo | $155M | 53 | 203K | 141 | 69.5 | 3.6 | EXPLORAR |
| 104 | ZacatecasZacatecas | $155M | 65 | 150K | 153 | 102.3 | 4.7 | BAJA |
| 105 | San Miguel De AllendeGuanajuato | $154M | 59 | 175K | 154 | 88.2 | 4 | BAJA |
| 106 | SilaoGuanajuato | $150M | 51 | 204K | 127 | 62.4 | 3.6 | EXPLORAR |
| 107 | RosaritoBaja California | $149M | 71 | 127K | 173 | 136.3 | 4.4 | MEDIA |
| 108 | Tulancingo De BravoHidalgo | $148M | 58 | 168K | 153 | 90.9 | 3.8 | BAJA |
| 109 | ChicoloapanEstado de México | $146M | 50 | 201K | 134 | 66.7 | 3.3 | EXPLORAR |
| 110 | ComalcalcoTabasco | $145M | 48 | 215K | 98 | 45.6 | 3.9 | EXPLORAR |
| 111 | NavojoaSonora | $142M | 58 | 164K | 114 | 69.3 | 4.8 | BAJA |
| 112 | Ciudad VallesSan Luis Potosí | $138M | 52 | 179K | 133 | 74.1 | 3.4 | EXPLORAR |
| 113 | TizayucaHidalgo | $138M | 54 | 168K | 147 | 87.3 | 3.4 | EXPLORAR |
| 114 | TlaxcalaTlaxcala | $137M | 69 | 100K | 186 | 186.2 | 4.1 | MEDIA |
| 115 | AtlixcoPuebla | $135M | 60 | 142K | 134 | 94.5 | 4.3 | BAJA |
| 116 | GuaymasSonora | $132M | 55 | 157K | 112 | 71.4 | 4.4 | EXPLORAR |
| 117 | Zapotlan El GrandeJalisco | $130M | 67 | 115K | 137 | 119 | 4.7 | BAJA |
| 118 | Zihuatanejo De AzuetaGuerrero | $126M | 62 | 126K | 146 | 115.9 | 3.9 | BAJA |
| 119 | TuxtepecOaxaca | $122M | 50 | 159K | 110 | 69 | 3.6 | EXPLORAR |
| 120 | TepatitlanJalisco | $121M | 52 | 150K | 121 | 80.6 | 3.5 | EXPLORAR |
| 121 | Lagos De MorenoJalisco | $120M | 46 | 172K | 90 | 52.2 | 3.6 | EXPLORAR |
| 122 | IgualaGuerrero | $119M | 50 | 154K | 103 | 66.8 | 3.8 | EXPLORAR |
| 123 | DeliciasChihuahua | $118M | 52 | 151K | 87 | 57.8 | 4.6 | EXPLORAR |
| 124 | TuxpanVeracruz | $117M | 53 | 155K | 75 | 48.5 | 5.1 | EXPLORAR |
| 125 | Piedras NegrasCoahuila | $117M | 45 | 176K | 74 | 42 | 3.9 | EXPLORAR |
| 126 | HuehuetocaEstado de México | $115M | 46 | 163K | 101 | 61.9 | 3.2 | EXPLORAR |
| 127 | PenjamoGuanajuato | $107M | 45 | 155K | 83 | 53.6 | 3.5 | EXPLORAR |
| 128 | Jesus MariaAguascalientes | $102M | 50 | 130K | 88 | 67.7 | 3.9 | EXPLORAR |
| 129 | ValladolidYucatán | $101M | 66 | 85K | 107 | 125.2 | 4.8 | BAJA |
| 130 | ApatzinganMichoacán | $99M | 50 | 126K | 83 | 65.8 | 4.1 | EXPLORAR |
| 131 | CozumelQuintana Roo | $98M | 64 | 89K | 95 | 107.2 | 5.1 | BAJA |
| 132 | TecateBaja California | $96M | 54 | 108K | 94 | 86.7 | 4 | EXPLORAR |
| 133 | TulaHidalgo | $96M | 51 | 115K | 91 | 79.1 | 3.9 | EXPLORAR |
| 134 | Hidalgo Del ParralChihuahua | $95M | 50 | 117K | 97 | 83.1 | 3.5 | EXPLORAR |
| 135 | ApizacoTlaxcala | $94M | 62 | 81K | 139 | 172.2 | 3.4 | BAJA |
| 136 | Rio BravoTamaulipas | $93M | 44 | 132K | 81 | 61.1 | 3.2 | EXPLORAR |
| 137 | OcotlanJalisco | $92M | 53 | 106K | 78 | 73.6 | 4.6 | EXPLORAR |
| 138 | CadereytaNuevo León | $90M | 46 | 122K | 80 | 65.4 | 3.5 | EXPLORAR |
| 139 | Huajuapan De LeonOaxaca | $89M | 65 | 78K | 107 | 136.6 | 4.2 | BAJA |
| 140 | La PiedadMichoacán | $88M | 51 | 106K | 91 | 85.5 | 3.6 | EXPLORAR |
| 141 | San Luis De La PazGuanajuato | $88M | 43 | 129K | 63 | 49 | 3.7 | EXPLORAR |
| 142 | CuautlancingoPuebla | $87M | 40 | 137K | 58 | 42.2 | 3.3 | EXPLORAR |
| 143 | Apaseo El GrandeGuanajuato | $85M | 46 | 118K | 56 | 47.5 | 4.4 | EXPLORAR |
| 144 | JuchitanOaxaca | $84M | 45 | 114K | 79 | 69.6 | 3.3 | EXPLORAR |
| 145 | TulumQuintana Roo | $82M | 66 | 47K | 112 | 239.7 | 4.5 | BAJA |
| 146 | RioverdeSan Luis Potosí | $82M | 50 | 98K | 85 | 86.8 | 3.6 | EXPLORAR |
| 147 | MatehualaSan Luis Potosí | $81M | 47 | 102K | 79 | 77.3 | 3.5 | EXPLORAR |
| 148 | HuamantlaTlaxcala | $81M | 49 | 99K | 72 | 72.9 | 4 | EXPLORAR |
| 149 | Salina CruzOaxaca | $76M | 53 | 84K | 92 | 109 | 3.3 | EXPLORAR |
| 150 | ArandasJalisco | $74M | 53 | 81K | 82 | 101.7 | 3.7 | EXPLORAR |
| 151 | Puerto PenascoSonora | $69M | 61 | 63K | 88 | 140.4 | 3.8 | BAJA |
| 152 | ProgresoYucatán | $65M | 55 | 66K | 74 | 112.1 | 3.9 | EXPLORAR |
| 153 | TiziminYucatán | $62M | 44 | 81K | 57 | 70.7 | 3.6 | EXPLORAR |
| 154 | HuatulcoOaxaca | $58M | 60 | 51K | 69 | 135.7 | 4.2 | BAJA |
| 155 | PanucoVeracruz | $53M | 31 | 96K | 19 | 19.8 | 3.5 | EXPLORAR |
| 156 | MulegeBaja California Sur | $51M | 43 | 64K | 51 | 79.7 | 3.5 | EXPLORAR |
| 157 | JerezZacatecas | $48M | 43 | 60K | 52 | 86.8 | 3.3 | EXPLORAR |
| 158 | Melchor OcampoEstado de México | $47M | 41 | 61K | 48 | 78.4 | 3.2 | EXPLORAR |
| 159 | AmealcoQuerétaro | $40M | 32 | 67K | 20 | 29.9 | 3.8 | EXPLORAR |
| 160 | Pueblo ViejoVeracruz | $35M | 35 | 58K | 13 | 22.4 | 5.1 | EXPLORAR |
| 161 | OjocalienteZacatecas | $31M | 33 | 44K | 30 | 68 | 3 | EXPLORAR |
| 162 | CaleraZacatecas | $29M | 28 | 46K | 20 | 43.7 | 3.2 | EXPLORAR |
| 163 | JalpanQuerétaro | $29M | 48 | 27K | 44 | 160.9 | 3.1 | EXPLORAR |
| 164 | Lazaro Cardenas QrQuintana Roo | $27M | 43 | 29K | 28 | 96 | 4.1 | EXPLORAR |
| 165 | Jose Maria MorelosQuintana Roo | $25M | 27 | 39K | 17 | 43.4 | 3.3 | EXPLORAR |
| 166 | Tetla De La SolidaridadTlaxcala | $25M | 30 | 35K | 21 | 59.5 | 3.2 | EXPLORAR |
| 167 | JalpaZacatecas | $22M | 38 | 25K | 21 | 83 | 4 | EXPLORAR |
| 168 | ColotlanJalisco | $21M | 48 | 20K | 25 | 127 | 4.1 | EXPLORAR |
Los topes salen de la distribución observada, no de números redondos: con el techo anterior de 200 establecimientos/100K, ninguna de las 168 ciudades llegaba al tier alto. La población no entra como dimensión propia — correlaciona 0.975 con el tamaño de mercado, así que contarla aparte sería contarla dos veces.